Case Study: Denbies
Successful events, increased engagement and building brand advocates. Making marketing personal with e-shot™
The Denbies Estate, based in Dorking, Surrey, has been family owned and run since 1984. One of the largest wine producers in the UK, their wine competes on an international level and has won multiple awards. Denbies core business is agriculture, but the visitor centre, tours, events and community engagement is where their marketing activity is focused. They have been using e-shot™ since 2014 to build and support their event and brand engagement strategies.
Challenges
With a variety of customer types interested in very different services, being able to ensure that the right messages are getting to the right customers has had a transformative effect on customer engagement levels and enabled to the team to maximise cross-sell and upsell opportunities.
The reporting features are great. It’s very clear and easy to understand exactly what’s going on with our emails. The A/B split testing functionality has really helped us understand more about our customers, so we can make our campaigns even more effective
Olivia Simpson, Website Administrator
How e-shot™ helped
e-shot™ have been fundamental to Denbies marketing data management, ensuring information is effectively segmented and easily useable for compelling campaigns. They have also been able to easily integrate with their various data collection streams so new data is automatically synchronised with e-shot™ saving the team time, effort and minimising errors.
As engagement is the primary focus of their activity, the clear reporting and A/B split testing features have helped the team optimise their campaigns and learn more and more about their contacts. Testing to find the best time to email and impact of alternative subject lines and copy focus have informed and helped the team run more sophisticated campaigns and increase their click though rate significantly.
The team has also capitalised on the OpenTable integration available with e-shot, helping make the on-line restaurant booking process seamless. With automated programmes to support customer experience, the team can provide maximum service impact with minimum effort.
Results, ROI and the future
e-shot™ have been fundamental to Denbies marketing data management, ensuring information is effectively segmented and easily useable for compelling campaigns. They have also been able to easily integrate with their various data collection streams so new data is automatically synchonised to e-shot™ saving the team time, effort and minimising errors.
As engagement is the primary focus of their activity, the clear reporting and A/B split testing features have helped the team optimise their campaigns and learn more and more about their contacts. Testing to find the best time to email and impact of alternative subject lines and copy focus have informed and helped the team run more sophisticated campaigns and increase their click though rate significantly.
The team has also capitalised on the OpenTable integration available with e-shot, helping make the on-line restaurant booking process seemless. With automated porgrammes to support customer experience, the team can provide maximum service impact with minimum effort.
Email is one of our strongest engagement platform, meeting our objectives of increasing our customer base and communicating with them in a direct and effective way.
Olivia Simpson, Website Administrator
Solutions
e-shot ultimate
The complete solution to manage and automate your digital communication across email, SMS, websites and landing pages.
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Create sophisticated automated campaigns for email and SMS combined.
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Create email campaigns and newsletters and manage end-to-end subscription processes with forms and preferences.
Email marketing healthcheck
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